Atlanta Hawk try to relate to the black community in commercial and its comical

The Atlanta Hawks were caught in a racial firestorm this past summer when GM Danny Ferry’s racially insensitive scouting report was released to the public.   So naturally, what does a white upper management do to repair its image?  Hire T.I., of course!  Watch Atlanta G.M. “Stevie K” get way too amped up about  in a promotional video to get fans to come out to opening out.  He even throws out a “Fo Shizzle” to T.I.’s amazement.  I have a feeling that a history class 20 years from now or maybe even John Oliver might be replaying this and commenting how absurd this commercial is.   Can this C.E.O. be any more non relatable to black people?   Well, I guess you have to give him props but trying….or at least get some LOL’s watching him try.